GLOBAL SPORTS EXECUTIVE
Helping ambitious sports organisations to outsmart, outmanoeuvre, and outperform their competition
PROFILE
I am a Global Sports Executive with two decades of experience leading business transformation, digital innovation, and marketing strategy across North America, Europe, and Oceania.
I have partnered with world-renowned brands, including FIFA, Nike, the Premier League, Formula 1, PlayStation, Red Bull Media House, Sky Sports, Fox Sports, Ford, Vodafone, NASCAR, and the All Blacks.
I have spoken at the European Broadcasting Union (EBU) and the Global Entertainment Marketing Academy of Arts & Sciences (GEMA), judged eight international awards competitions for GEMA, and chaired the Shark Awards.
CAREER HIGHLIGHTS
Achieved a 545% global livestream growth for a football confederation through digital transformation
Generated a record-breaking UK audience of 23 million with a disruptive marketing campaign
Managed the operations of 75 broadcast centres in 11 countries for 40 football tournaments
Directed film shoots with Olympic, World, and European champions on four continents
Delivered 50 corporate rebrands and launched 15 TV channels in five countries
Won 36 awards for marketing excellence across nine competitions
THE WAY I WORK
“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.”
- Pelé
WHO I HAVE PARTNERED WITH
From scaling ambitious start-ups to elevating global brands, I bring clarity, discipline, and insight that create lasting impact.
No noise. No distractions. No wasted effort.
Just decisive, focused leadership that delivers results.
Ready to sharpen your strategy, brand, or leadership?
Book your free 30-minute consultation.