GLOBAL SPORTS EXECUTIVE
PROFILE
Keith Woodmass is a global sports executive who has led business transformation, digital innovation, and commercial strategy across London, Los Angeles, Amsterdam, Salzburg, and Auckland.
He has partnered with FIFA, Nike, the Premier League, Formula 1, PlayStation, Red Bull Media House, Sky Sports, Fox Sports, Ford, Vodafone, NASCAR, and the All Blacks to shape how sport is produced, broadcast, and distributed worldwide.
He has spoken at conferences for the European Broadcasting Union and the Global Entertainment Marketing Academy of Arts & Sciences, judged eight international GEMA awards competitions, and chaired the Shark Awards.
Currently, he leads production, broadcast, and global distribution of football tournaments played in 11 countries for the Oceania Football Confederation.
He leverages sport as a platform to enable long-term social, economic, and educational development across the Pacific.
CAREER HIGHLIGHTS
Led operations of 60 broadcast centres in 11 countries, delivering 680 matches from 55 football tournaments
Generated a record-breaking UK television audience of 23 million through a national marketing campaign
Directed brand campaigns with Olympic, World, and European champions across four continents
Achieved a 240% increase in global livestream viewership for a football confederation
Delivered 50 corporate rebrands and 15 TV channel launches in five countries
Received 36 awards for marketing excellence across 10 competitions
THE WAY I WORK
From scaling ambitious start-ups to elevating global brands, I bring clarity, discipline, and insight that create lasting impact.
No noise. No distractions. No wasted effort.
Just decisive, focused leadership that delivers results.
